Marketing Focus Group Questions

The list of questions is designed to help project managers facilitate groups evaluating new products and services and assessing consumer sentiment and demand. Several tips are also provided on how to write better focus group questions.

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Khensani Nobanda, Group executive: nedbank group marketing … “There is a lot of novelty in the marketing space. Many brands are chasing the latest trend and focus has been lost on what we’re actuall…

These are the high-payoff questions, not the usual marketing research questions. The answers don’t come from simple responses to questionnaires and off-the-cuff remarks in conventional focus groups.

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Focus groups are a moderated audience with your customers, and marketers know that time in front of your customers is invaluable – and expensive. The … 5 Focus Group Questions to Feed Your content marketing. … What other questions can you ask in customer focus groups to feed content marketing ideas? Originally published Aug 8, 2011 3:00:00 …

Open-Ended Questions. Open-ended questions are the stock and trade of qualitative marketing research. They allow people to answer in any way they see fit. open-ended questions do not impose answers on people. They allow expression. So, use open-ended questions often and widely in focus groups and depth interviews.

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Summit attendees will have the unique opportunity to hear directly from their customers and ask them questions about how they find information about food and farming during the focus group panel … M…

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